The Extec and Fintec product lines of mobile crushing and screening equipment have been formally integrated and rebranded as part of Sandvik Mining and Construction's product offering. The range, under a single brand, is signified by new model nomenclature and machine colours, and a worldwide launch at a global customer event that attracted over 1,000 visitors, with people attending from a variety of places including Venezuela, China, Spain, Ireland, Norway and Scotland. Reflecting on the special four-day i
The Extec and Fintec product lines of mobile crushing and screening equipment have been formally integrated and rebranded as part of 325 Sandvik Mining and Construction's product offering.
The range, under a single brand, is signified by new model nomenclature and machine colours, and a worldwide launch at a global customer event that attracted over 1,000 visitors, with people attending from a variety of places including Venezuela, China, Spain, Ireland, Norway and Scotland.
Reflecting on the special four-day international customer event to mark the move, Steve Powell, mobile screening and crushing managing director, said: "Sandvik brings its global network with access to quarry and mining customers. Extec and Fintec bring access to contractor customers and a competitive product line of tracked mobile crushers and screens. They also benefit from Sandvik's global resources, and technical know-how, as Sandvik brings advanced crusher and screener product technology combined with excellent process knowledge."
Sandvik acquired Extec Screens and Crushers and Fintec Crushing and Screening in early 2007, thus complementing its customer offering with mid-size and light equipment.
Duncan McGregor, vice president construction product line, said: "What used to be impossible to achieve with mobile equipment is now possible. The contractor segment, complete with its own special business logic, has become a major part of the materials processing business all over the world: as the contractor business follows a business logic, very well matched by a distribution strategy, we need to understand how to serve this segment in the best possible way.
"The traditional business where Sandvik is particularly well aligned consists of customers who are not contractors. They own and sell minerals, whether for construction materials or for what they are worth in terms of content. This is a new area of development for the acquired businesses, but quite normal for the heavier range from Sandvik, for example."
The customer event included visits to Sandvik's Swadlincote factory in County Derbyshire, England, which now houses the company's global centre of excellence for mobile crushing and screening as well as the centre for Mining and Construction within the UK and Ireland.
Machinery demonstrations were held at Armac's recycling centre near Birmingham.
The range, under a single brand, is signified by new model nomenclature and machine colours, and a worldwide launch at a global customer event that attracted over 1,000 visitors, with people attending from a variety of places including Venezuela, China, Spain, Ireland, Norway and Scotland.
Reflecting on the special four-day international customer event to mark the move, Steve Powell, mobile screening and crushing managing director, said: "Sandvik brings its global network with access to quarry and mining customers. Extec and Fintec bring access to contractor customers and a competitive product line of tracked mobile crushers and screens. They also benefit from Sandvik's global resources, and technical know-how, as Sandvik brings advanced crusher and screener product technology combined with excellent process knowledge."
Sandvik acquired Extec Screens and Crushers and Fintec Crushing and Screening in early 2007, thus complementing its customer offering with mid-size and light equipment.
Duncan McGregor, vice president construction product line, said: "What used to be impossible to achieve with mobile equipment is now possible. The contractor segment, complete with its own special business logic, has become a major part of the materials processing business all over the world: as the contractor business follows a business logic, very well matched by a distribution strategy, we need to understand how to serve this segment in the best possible way.
"The traditional business where Sandvik is particularly well aligned consists of customers who are not contractors. They own and sell minerals, whether for construction materials or for what they are worth in terms of content. This is a new area of development for the acquired businesses, but quite normal for the heavier range from Sandvik, for example."
The customer event included visits to Sandvik's Swadlincote factory in County Derbyshire, England, which now houses the company's global centre of excellence for mobile crushing and screening as well as the centre for Mining and Construction within the UK and Ireland.
Machinery demonstrations were held at Armac's recycling centre near Birmingham.
