New road safety videos made in France and Finland are giving strong messages on road safety. The new French video, launched in February, shows in bleak, close-up images the impact of road collisions on several individuals who suffered life changing injuries, and their families. It follows a number of increasingly shocking films released in recent months that have included a class of primary school children wiped out by a car, a fake ‘funeral’ for speeding motorists and a film released by police showing the moments leading up to a real, fatal motorcycle collision.