Road safety is an issue that rarely grabs headlines, although it is something that affects people around the globe. Road deaths account for a shockingly high percentage of deaths worldwide, with the risks being particularly high in developing countries. This poses such a threat to public health that the United Nations has been taking steps to address the issue, commencing with its Decade of Action on Road Safety in 2010. The focus has been on developing countries, due to the rapid increase in road deaths in