Haulotte Group has every intention of quickly becoming a key player in the vertical mast market it just entered. “We want to gain a 10-point market share by 2018,” Tanguy Chatillon, marketing manager at the company, said at bauma 2016.
Potential customers include large warehouse and do-it-yourself stores such as Home Depot and other retailers. Each outlet might need two or three of the vertical masts in each of its stores – and the number of stores is growing as well.
“That growth will drive the ma
Growth of warehouse stores to drive vertical mast market, says Haulotte, whose line includes the Star 6
“We want to gain a 10-point market share by 2018,” Tanguy Chatillon, marketing manager at the company, said at bauma 2016.
Potential customers include large warehouse and do-it-yourself stores such as Home Depot and other retailers. Each outlet might need two or three of the vertical masts in each of its stores – and the number of stores is growing as well.
“That growth will drive the mast market,” Chatillon said. The vertical mast line includes the Star 6 and Star 6 Picking, each with a working height of 5.8 m. The line also includes the Star 8 and Star 10, with working heights of 8.7 m and 10 m.
Chatillon expects strong growth in the traditional vertical mast market as well as the picking model. “It’s a giant market,” he said.
Haulotte says the machines feature smart transportability and easy lifting, easy platform access, comfort and agility, quickness, high-precision driving and smoothness, and onboard diagnostics.
The masts can be used indoors or outdoors. Haulotte offers seven product ranges of “people-lifting equipment” and one telehandler product line.
