Indian tyre manufacturer BKT got the WOW factor as it launched a number of new products. Against the backdrop of its WOW communications campaign at bauma, seen on 20 free-to-travel rickshaws and at entrances, the company said it is “reconfirming its positioning among the major players in the off-highway tyre market”. BKT product lines are now extended by new sizes and, among products it highlights, is the Earthmax, a tyre with an all-steel structure designed for dumpers and wheeled loaders to ensure optimum