Using this tool, companies can seek out new industries or fields of application for existing products and services. They can also use the tool to find appropriate technological solutions to meet specific challenges.
The bauma Open Innovation Platform is not the first of its kind at Messe München. A similar concept has already been implemented for the trade fair ISPO. Through the platform project organisers have virtual access to the combined expertise of over two million visitors and more than 30,000 exhibitors. If a company harnesses this pool of knowledge, then development times and costs can be lowered. In terms of application scouting in particular the interdisciplinarity of this cross-industry network can help to identify new fields of application for products and services.
