Two recent examples – one from New Zealand and one from Australia – make their point in different ways. The New Zealand video - ‘don’t use a mobile phone while driving’ – gets the message across with gentle humour.
The Australian video – ‘don’t drink and drive’ – employs intense drama to ensure a mark is left on the viewer.
But be warned, though. The Australian video, 5 minutes of it, is chilling and compelling in equal measure. It contains brutal scenes accompanied by the strains of Everybody Hurts, by the American rock group R.E.M.
You may never listen to Everybody Hurts again without thinking of %$Linker:
VIDEO: Road safety advertisements – you laugh, you cry
Governments, police forces and parent groups have use various messages to warn the public about dangerous driving and some have been more effective than others.
