Great Wall Motor has become the first Chinese carmaker to open an assembly plant in Europe as it aims to lift sales in the region and, according to a company statement, is also a symbolic event for Chinese auto brands to challenge the high-end market car in the EU. The assembly plant, inaugurated this week in Bulgaria, has a production capacity of 50,000 cars and the Voleex C10 will be the first assembled model, followed by the Wingle 5, Voleex C20R, and Haval.