An important step forward, the company says the new logo refines and modernises the existing logo mark, and reflects both the history and the future of the company at a symbolic time for the organisation, as it welcomes the arrival of the next generation.
John Pickering, son of Rapid's late founding partner Mr Bertie Pickering, joined the company recently as export sales manager.
Rapid says its range of mixers and plant for the concrete, construction and environmental industries continues to offer quality engineering and reliability with its newest introduction, compact, mobile batching plant, Transbatch, being launched in August 2012.
The company says the roll out of the new logo across all platforms will take some time to filter through and as such there may be some instances where the old logo will be used in the short term.
The new brand identity is “an exciting development for the company,” says Jarlath Gilmore, Rapid's sales and marketing director.
“Rapid has undergone fantastic developments in its export markets over the last number of years and this new logo is testament to not only the heritage of the brand but also its exciting future.”
Stand: C1.218
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