Miller International aims for big China sales for quick coupler after Sany link-up

Miller International is excited about the potential sales of its quick coupler for excavators in China following its recent link-up with Sany and presence at bauma China 2012. “The relationship with Sany is fantastic as is the exposure for the quick crawler at a show like this,” said Theo Wolfe, China business manager for Miller International (MI). “It’s [the quick crawler] is relatively new technology in China. We have to change the way people [in China] use machines, to show them that they can use one mac
November 30, 2012
Miller Intl quick coupler
The versatility of Miller International's quick coupler has been demonstrated on Sany's SY215C-9 series excavator during bauma China 2012
6951 Miller International is excited about the potential sales of its quick coupler for excavators in China following its recent link-up with 1170 Sany and presence at bauma China 2012.

“The relationship with Sany is fantastic as is the exposure for the quick crawler at a show like this,” said Theo Wolfe, China business manager for Miller International (MI). “It’s [the quick crawler] relatively new technology in China. We have to change the way people [in China] use machines, to show them that they can use one machine for a number of different tasks using the quick coupler. There’s huge potential for this product in China. Around 120,000 excavators were sold in China last year, compared to 7-8,000 in the UK.”

Wolfe said the quick coupler from MI, a company headquartered in Northumberland, North East England, can be attached to many key construction tools including hammers, buckets, rock wheels and rippers. A hydraulic cylinder locks the bucket, hammer or other tool in place. The quick coupler also has a mechanical balancing bar which means if there is a failure in hydraulics, it does not allow the bucket or other tool to fall off.

“By using it, the excavator can become a lot more versatile. We’ve had a lot of Sany dealers coming up to me at the [bauma China] show from other parts of the world asking me about the quick coupler.”

On MI’s trading in other emerging markets, he said: “We’ve gone into India and the Middle East. It’s always been the case that it’s difficult in the beginning as you are selling the concept. After that it’s a value sell.”

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