Manitou’s ‘new roadmap’ restructure focuses on customer value

The Manitou Group is to undergo a reorganisation which, the Group says, is part of a ‘new roadmap’ for the future focused on customer value associated with its products and services. The French construction equipment manufacturing group will be organised into three divisions: two product divisions and a service division. The MHA - Material Handling and Access product division will manage the French and Italian production sites manufacturing telehandlers, rough-terrain and industrial forklifts, truck-mounted
April 29, 2014
The 2106 Manitou Group is to undergo a reorganisation which, the Group says, is part of a ‘new roadmap’ for the future focused on customer value associated with its products and services.
The French construction equipment manufacturing group will be organised into three divisions: two product divisions and a service division.

The MHA - Material Handling and Access product division will manage the French and Italian production sites manufacturing telehandlers, rough-terrain and industrial forklifts, truck-mounted forklifts and aerial working platforms.

The CE - Compact Equipment product division will focus on the development and production of skidsteer loaders, track loaders, articulated loaders and telehandlers branded Gehl and Mustang.

The S&S - Services & Solutions, Service division includes service activities to support sales (financing approaches, warranty contracts, maintenance contracts, full service, fleet management), after-sales (parts, technical training, warranty management, fleet management) and services to end users (geo-location, user training, and advice).

The three divisions will design and assemble products and services which are distributed by the sales and marketing organisation to dealers and key accounts in 120 countries.

The new roadmap presented to the company’s Works Council will be implemented at the beginning of July 2014 and deployed over the following 10 months.

The strategic objectives, the tactical approach and the operational Plan will be highlighted in more detail at the Manitou Group Annual General Meeting scheduled for 5 June 2014.

Michel Denis, president & CEO of Manitou, said, “This strategy will firmly focus on the value provided to our customers, while strengthening our leadership, growth and profitability. The new organisation will offer a positive operating impact while benefiting our customers with a less complex as well as a more responsive organisation."
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