David Beatenbough, vice president of research and development at LiuGong Machine Corporation, with Tao Deng, general manager of LiuGong Europe, at the recent Intermat exhibition in Paris, France.
LiuGong Machinery Corporation has officially opened its European headquarters in Almere, Netherlands.
The near 4,000m² site is situated about 35km from Amsterdam and is said to have convenient access to European cities via air, sea and highway. The European headquarters will serve as the Chinese firm’s sales hub, technical support base and spare parts distribution centre for existing and potential customers.
“This new office will strengthen our presence as a top construction equipment manufacturer brand, and to service our dealers and customers in the whole European market,” said Wang Xiaohua, chairman of LiuGong. “Our staff will be able to interact more closely with our customers in Europe, and gain a deeper knowledge and understanding of the needs of each local market. Not only will this allow us to react to customers more effectively, it will also help us develop products that will better meet the local requirements”.
LiuGong has been selling machines in Europe for more than five years. It sells over nine product lines in the market, and all are specifically designed to meet European requirements; from engine emissions regulations, to machine size and scale, to cab ergonomics.
The company introduced a new finance programme tailored for Europe last December. It also has begun retooling its newly acquired plant in Poland to begin production of excavators. In the past year, LiuGong doubled the size of its dealer network. These efforts are said to have begun to yield results and have supported LiuGong's success in sales. In 2011, LiuGong increased sales in the European market by nearly 200%.
“We will continue to demonstrate our commitment to meet our customers’ needs across the globe, and growing our business capabilities in European market,” added Xiaohua. “We are looking forward to strengthening our footprint here in Europe and contributing to the growth in the region.”
The near 4,000m² site is situated about 35km from Amsterdam and is said to have convenient access to European cities via air, sea and highway. The European headquarters will serve as the Chinese firm’s sales hub, technical support base and spare parts distribution centre for existing and potential customers.
“This new office will strengthen our presence as a top construction equipment manufacturer brand, and to service our dealers and customers in the whole European market,” said Wang Xiaohua, chairman of LiuGong. “Our staff will be able to interact more closely with our customers in Europe, and gain a deeper knowledge and understanding of the needs of each local market. Not only will this allow us to react to customers more effectively, it will also help us develop products that will better meet the local requirements”.
LiuGong has been selling machines in Europe for more than five years. It sells over nine product lines in the market, and all are specifically designed to meet European requirements; from engine emissions regulations, to machine size and scale, to cab ergonomics.
The company introduced a new finance programme tailored for Europe last December. It also has begun retooling its newly acquired plant in Poland to begin production of excavators. In the past year, LiuGong doubled the size of its dealer network. These efforts are said to have begun to yield results and have supported LiuGong's success in sales. In 2011, LiuGong increased sales in the European market by nearly 200%.
“We will continue to demonstrate our commitment to meet our customers’ needs across the globe, and growing our business capabilities in European market,” added Xiaohua. “We are looking forward to strengthening our footprint here in Europe and contributing to the growth in the region.”
