The construction machine manufacturing giant is said to have achieved outstanding results in brand building through implementing a modern and unified brand strategy. After 2008, LiuGong began cooperating with international branding and public relations companies, which is said to have greatly enhanced its brand image.
The professional and effective brand promotion is said by LiuGong to provide great support for its sales. In 2011, the Liuzhou, China-headquartered company sold 61,700 machines and had US$2.76billion in sales revenue.
