International growth for Liugong with European expansion plans

LuiGong Machinery was given China’s Best Brand Award for Acquisition Efficiency at the 2012 Global Brand Summit. The construction machine manufacturing giant is said to have achieved outstanding results in brand building through implementing a modern and unified brand strategy. After 2008, LiuGong began cooperating with international branding and public relations companies, which is said to have greatly enhanced its brand image. The professional and effective brand promotion is said by LiuGong to provide gr

November 16, 2012 Read time: 1 min

1142 LuiGong Machinery was given China’s Best Brand Award for Acquisition Efficiency at the 2012 Global Brand Summit.

The construction machine manufacturing giant is said to have achieved outstanding results in brand building through implementing a modern and unified brand strategy. After 2008, LiuGong began cooperating with international branding and public relations companies, which is said to have greatly enhanced its brand image.

The professional and effective brand promotion is said by LiuGong to provide great support for its sales. In 2011, the Liuzhou, China-headquartered company sold 61,700 machines and had US$2.76billion in sales revenue.

International Growth for Liugong with European expansion plans

LiuGong is one of China’s longest established construction equipment firms – Mike Woof reports Based in Liuzhou, LiuGong is one of China’s longest established construction equipment manufacturers and the company dates back to the 1950s. This large and successful firm has grown both organically and by acquisition and its most recent strategic purchase has been for the Polish HSW company making the Dressta range of bulldozers. This plant forms a key part of LiuGong’s international growth plans and will be use

November 27, 2018

LiuGong embraces Industry 4.0

LiuGong chairman Zeng Guang’an says that the firm is fully embracing Industry 4.0 technology. Coupled with ongoing machine development, an expanding global sales and manufacturing network and long-established strong relationships with customers and suppliers, this is enabling the Chinese construction equipment giant to target RMB 50 billion (US$7.18bn) operating revenue by 2025. Chairman Zeng outlined the impressive scale of LiuGong’s future ambitions during an impassioned speech in front of an audi

January 6, 2017

LiuGong chairman Zeng Guang’an stresses importance of European market

LiuGong chairman Zeng Guang’an has stressed the importance of the European market to the long-term health of the global construction equipment industry. “Europe is both an opportunity and challenge to LiuGong,” said Guang’an. “LiuGong has changed quickly in Europe due to meet technology needs.