Under the new, non-exclusive licensing and supply agreements, which took effect on January 1, 2013, CNH and Kobelco Construction Machinery are unwinding their joint ownership and equity participations in all the companies formed in connection with their previous alliance and eliminating any geographical exclusivity rights associated with their agreements.
CNH will continue to manufacture hydraulic excavators incorporating current Kobelco technology at its Calhoun, Georgia, USA; San Mauro, Italy; and Belo Horizonte, Brazil manufacturing facilities. The Group will also continue to source select models, including short-radius excavators, and component parts from Kobelco in Japan for a minimum of five and ten years respectively.
Moving forward, CNH says it will market full-sized excavators featuring Kobelco technology under its New Holland Construction brand, and compact excavators under its
“This change in our relationship gives CNH Construction Equipment the opportunity to build a stronger future for our customers, dealers and overall business,” says Mario Gasparri, Head of CNH’s Construction Equipment brands. “This change is vital because it lets us directly manage our business in all regions around the globe, including the Asia-Pacific region, which is home to the world’s fastest-growing construction equipment markets. More than that, it allows us to leverage the industry-leading technologies and resources available to us as part of CNH Global and
