Fayat is positioned for growth
Fayat plans to develop its road building division organically, with increased sales of its innovative products
Market conditions are tough, according to Jean-Claude Fayat, executive managing director of the Fayat Group.
He said, “From my point of view this crisis is not over. We have a slow recovery but this is a structural crisis and a new balance has to be found.”
Despite the difficult conditions, the company is performing well and Fayat said, “Our group turnover is around €3.7 billion/year. We are a family group and we have never wanted to be on the stock exchange.”
The European market has become less important for Fayat, accounting for 45% of turnover in the last financial year compared with 60% in 2010. Fayat said, “Europe is a difficult part of the world and, in order to develop growth we have to develop ourselves in other parts of the world.” He added Europe’s problems will not soon be solved and said, “We have not solved our problems with debt.”
The company is not planning to grow by moving into different areas, however. He said, “Fayat is not a full-line manufacturer and we don’t want to be. We want to be a specialist. Our strategy is to be among the top three in asphalt mixing, paving, compaction, milling and recycling.”
The acquisition of parts of the Terex Roadbuilding operation has been a significant move and Fayat said, “If we look at North America, pavers were missing from our range and we were not able to offer a full range of reclaimer/stabilisers. With this move we can strengthen our sales network in North America and it is the same story in Latin America.”
He continued, “North America is still the first economy in the world and South America is a growing market and that’s why we made this investment. In the US we have taken only the products we think we can develop again. We are renting a part of the former CMI factory to build machines. In Brazil it’s different as it is a complete purchase of the plant.”
Road building accounts for around 26% of the group’s activity and is a focus for research and development. Fayat said, “The only way to progress is to offer new tools and new innovations. We work on sustainable techniques.”
The Fayat Group’s sales and marketing manager is Jacques Bonvallet and he said, “The warm mix revolution is very important for us. The philosophy of Fayat is that we want to be very technical and supply the complete toolbox to get a good result at the end process. It is widely used in the US and is coming in France, Spain and the UK.
Bonvallet explained that to get good placement and paving quality, “...you need to do it quickly and you need a heavy screed. With a high-performance, high-compaction screed you can get an average compaction of 93.7% across the screed.”
Research and development is important for the group and the company has unveiled some key new models at bauma 2013, including its Swift road maintenance machine. Fayat explained, “Potholes are becoming more of an issue in Europe. This equipment is solving this problem in an intelligent way.”
Meanwhile, the sophisticated new Marini asphalt plant is able to offer additional recycling and warm mix capabilities. And Fayat said that the firm’s BOMAG division has introduced some key machines, including the MPH600 reclaimer/recycler, the BF900 paver, the BM1000 mill and the BW145 and BW161 compactors, all of which offer high-production efficiency.
The Bomag brand is a core part of the Fayat Group’s operations and Fayat said, “We have built a new drum shop at the BOMAG factory in Boppard to be more efficient.”